Remembering my 1st textbook launched 20 years ago
Orgullo humilde de mi primer libro de texto publicado en el 2004.
La Dirección Estratégica de la Empresa: Practicas avanzadas. Thomson. (November/2004). Monray, J. (Spanish). ISBN: 84-470-2283-8.
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Humble pride in my first textbook published in 2004.
Someone said that the key to happiness after the age of 50 is knowing how to see and enjoy the achievements you have achieved in your life up to this point.
At 55 years old, sometimes I sit on the balcony of my house and watch my daughter play in front of me while she has a good time and is happy. At that moment, I understand that this is, has been and will be my main achievement in life. (although I'm not the only one).
Right now 20 years ago I was waiting for an academic work of more than 2 years of research and teaching to reach the world to which I had dedicated many hours without expecting remuneration in return. This was my first "academic child" whom I saw born with great joy and whom I want to remember today (I still have the photocopy of the Barcelona newspaper "La Vanguardia" citing the event in the ISM B-School, (now converted into ESIC University) at Barcelona. The work was included in almost a dozen syllabi of the subject "Strategic Business Management" of the university degree in Business Administration and Management in various Spanish universities such as Seville, Burgos, Complutense or Banco de España.
I thank God for letting me work in this fascinating science alongside academic and professional entities such as IESE Business School EAE Business School, ESIC Business & Marketing School, Universitat Autònoma de Barcelona IAU Institute for American Universities, CIEE Council on International Educational Exchange, Kasetsart University.
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